Fashion
No matter which periods it is, there is a matter of fashion. It means that fashion is not only the identity of people, but also the symbol of the history. No one lives without clothes. Let’s take a look at this important subject.
Usually, the age of fashion is divided into four, 50’s, 60’s, 70’s, and 80’s. These four periods have many reactions or resistances to fashion, so it is useful to understand fashion.
50’s was a period which began culture of consumption after the war. In 1947, Christian Dior released “New Look”. It is feminine style which has roundish shoulder, thin west. This “New Look” made fashion current of 50’s. The main entertainment of 50’s was movies, so the fashion appeared in movies also came in. Audrey Hepburn is good example of this. As for men’s fashion, “Taiyozoku” was popular. This is quoted by a Japanese movie, “Season of the Sun”. This fashion was like musician. 50’s fashion was made by young independent people who had hope for new age and liberation from the war.
As rapid economic growth continuing, fashion of 60’s expanded greatly. Symbolic style of this age is “Ivy Look”. This style was originally a fashion descended from eight prestige colleges of America. The features are natural shoulder, silhouette of having no west and straight line. In 1964, Tokyo Olympic was held. That year, sudden trend occurred, “Miyukizoku”. It is named by “Miyuki Street”, Ginza. Men had big paper bags and women put on long skirt and wore handkerchief over their head. However, “Miyukizoku” disappeared soon, because police admonished them in order to regulate public moral for Olympic.
In 70’s, jeans came in. From latter 60’s, jeans were spread by campus activism and hippie. Jeans which stands for freedom, resistance or antiestablishment became popular among young people. Because of jeans, casual and practical items like down jackets, sneakers and trainers also came in. This current began from the end of the Vietnam War. It is also the feature of 70’s to start publishing fashion magazines. By using fashion models, big fashion boom occurred.
Fashion of 80’s was the age of DC Brand. DC Brand is an abbreviation of designer and character brand. Representative brands are “Y’s” by Yohji Yamamoto and “Comme des Garcons” by Rei Kawakubo. Because of the beginning of the bubble economy, young people could have money to use freely, so they could use the money for fashion. In latter 80’s, women who could not be satisfied with DC Brand began to wear “Body Conscious”. It was first released by Azzedine Alaia. Women who wore Body Conscious would often go to disco after working.
Fashion is said to revive. Actually, there are people who take in 60’s or 70’s fashion for modern fashion pretty well. It is interesting to know the history of fashion, because it makes our view much larger. We can express our identity more clearly if we know the knowledge of fashion history.
No matter which periods it is, there is a matter of fashion. It means that fashion is not only the identity of people, but also the symbol of the history. No one lives without clothes. Let’s take a look at this important subject.
Usually, the age of fashion is divided into four, 50’s, 60’s, 70’s, and 80’s. These four periods have many reactions or resistances to fashion, so it is useful to understand fashion.
50’s was a period which began culture of consumption after the war. In 1947, Christian Dior released “New Look”. It is feminine style which has roundish shoulder, thin west. This “New Look” made fashion current of 50’s. The main entertainment of 50’s was movies, so the fashion appeared in movies also came in. Audrey Hepburn is good example of this. As for men’s fashion, “Taiyozoku” was popular. This is quoted by a Japanese movie, “Season of the Sun”. This fashion was like musician. 50’s fashion was made by young independent people who had hope for new age and liberation from the war.
As rapid economic growth continuing, fashion of 60’s expanded greatly. Symbolic style of this age is “Ivy Look”. This style was originally a fashion descended from eight prestige colleges of America. The features are natural shoulder, silhouette of having no west and straight line. In 1964, Tokyo Olympic was held. That year, sudden trend occurred, “Miyukizoku”. It is named by “Miyuki Street”, Ginza. Men had big paper bags and women put on long skirt and wore handkerchief over their head. However, “Miyukizoku” disappeared soon, because police admonished them in order to regulate public moral for Olympic.
In 70’s, jeans came in. From latter 60’s, jeans were spread by campus activism and hippie. Jeans which stands for freedom, resistance or antiestablishment became popular among young people. Because of jeans, casual and practical items like down jackets, sneakers and trainers also came in. This current began from the end of the Vietnam War. It is also the feature of 70’s to start publishing fashion magazines. By using fashion models, big fashion boom occurred.
Fashion of 80’s was the age of DC Brand. DC Brand is an abbreviation of designer and character brand. Representative brands are “Y’s” by Yohji Yamamoto and “Comme des Garcons” by Rei Kawakubo. Because of the beginning of the bubble economy, young people could have money to use freely, so they could use the money for fashion. In latter 80’s, women who could not be satisfied with DC Brand began to wear “Body Conscious”. It was first released by Azzedine Alaia. Women who wore Body Conscious would often go to disco after working.
Fashion is said to revive. Actually, there are people who take in 60’s or 70’s fashion for modern fashion pretty well. It is interesting to know the history of fashion, because it makes our view much larger. We can express our identity more clearly if we know the knowledge of fashion history.
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